Keywords should always be placed where you would expect to find the most important information about a topic:
- In the page title
- In the page description
- In headlines
- In text which is spread over several paragraphs
- In alternative image texts
Tip for links
If you are using links to another page or external links to other websites, then only link the text that describes what the visitor will find on the other website or page. For example, link the words ‘Contact Form’ instead of ‘Click Here’.