How do I optimize my text?

Websites can be easily ‘over optimized’—this usually happens when too many keywords are being used.

Optimizing texts

Your content should be interesting and easy for visitors to read. Because of this, we recommend using keywords in these ways:

  • Write the text and, at first, don’t pay attention to where you place keywords
  • Read through your finished text and see where keywords fit well into it
  • Swap certain words for your keywords

If you’re not sure if your text is easy to read and understand, ask someone who doesn’t know the subject very well to read through it for you, so you can get some feedback.

Optimize Headings Properly – For Accessibility and SEO

Headings help visitors quickly navigate a page. A well-formulated heading gives an immediate impression of what information can be found on the respective subpage. Headings are also important for search engines like Google, as they help recognize and evaluate the structure of a page.

Tips for Accessible and SEO-Optimized Headings

Use Clear and Descriptive Headings

The heading should concisely summarize the main topic of the page or section.

Use the Correct Heading Hierarchy

The Jimdo website builder provides three heading sizes:

  • Large (H1) should be used only once per page and describe the main topic of the page.
  • Medium (H2) is suitable for important subtopics and sections.
  • Small (H3) can be used for further subdivisions within a section.

A logical order helps visitors and search engines better understand the content of the page.

Include Important Keywords in Headings

Google uses headings to assess the content of a page. Therefore, use relevant keywords that describe the topic, but avoid unnatural repetition (keyword stuffing).

Optimize Headings for Screen Readers

  • Keep headings short and clear.
  • Avoid headings with no real content value, such as "Welcome" or "Homepage."
  • Use the correct heading sizes instead of manually enlarging or bolding text.

By using headings correctly, you not only improve the usability and accessibility of your website but also optimize your SEO ranking.